Our promotion heralds a new chapter, and not just in sporting terms. Our new home jersey also marks the start of our partnership with our new kit supplier PUMA. The home jersey is a tribute to the home jersey of the 1991/92 season, from which the design has been translated into the present day - without St. Pauli being lost in the process. The large brown and white squares from back then can now be found in a lighter and darker shade of brown in the new home jersey. As already communicated, sustainability is also a key component of our collaboration with PUMA. Together, we want to set new standards in the area of the circular economy and use recyclable materials more efficiently. Our new home jersey does just that: with a material composition of at least 95% polyester, the jerseys are manufactured using the PUMA RE:FIBRE process, which uses an advanced process to responsibly recycle textile waste and reuse used materials without compromising on quality. The aim of the project is to produce new jerseys from old jerseys. Therefore, in addition to textile waste, the proportion of worn and recycled clothing is to be gradually increased in future.
As the flocking and logos are not applied by machine but by hand, there may be deviations from the illustration, positioning and font size. Jerseys with pull threads are not grounds for complaint. Player and individual flocking as well as logos can have a delivery time of 10-14 working days.
FCSP x PUMA away jersey
The design of the new FCSP x PUMA away jersey is based on the away jerseys of the Kiezkickers from the 1990s. The design is characterized by progressive diagonal stripes in various shades of brown, which adorn the white away jersey and revive the design language of that era.
A classic V-collar and contrasting round sleeves in rich brown round off the jersey and lend it a timeless charm. As was already clear at the presentation of the home jersey, the DNA of FC St. Pauli is at the heart of the design language.
The identity of FC St. Pauli is skillfully combined with a modern design language in the new FCSP x PUMA away jersey. This jersey is not only a stylish reminder of times gone by, but also a must-have for every fan.
As the flocking and logos are not applied by machine but by hand, there may be deviations from the image, positioning and font size. Jerseys with pull strings are not grounds for complaint. Player and individual flocking as well as logos can have a delivery time of 10-14 working days.
NO PLACE FOR RACISM - our stance, one color!
On March 29, 2025 against Bayern Munich, we will not only wear brown, but also send a clear message: racism has no place with us - neither on the pitch nor off it. To make this statement, all badges and logos on the special jersey will fade into the background so that what really matters is what counts. With every purchase of the limited edition special jersey made from RE:FIBRE fibers, you support the KIEZHELDEN fundraising committee in its efforts to combat discrimination and racism and promote greater solidarity.
NOTES:
-As the statement “No place for racism” should be completely in the foreground, the white ST. PAULI lettering on the back (see article pictures)
- - -
-
Back flocking (individual and player) is only possible on site in the fan stores at the stadium and on the Reeperbahn (at the usual prices)
- in this case, the ST. PAULI lettering will be flocked onto the back of the jersey at no extra cost
GOTS, certified by Control Union, CU 855715
All of the cotton is Fairtrade certified and sourced from Fairtrade producers. www.info.fairtrade.net
Fairtrade license no.: 34261
Plus there's nothing more to say, for over 20 years been the flagship of St. Pauli. Yet printed wherever it comes from. Designed in St.Pauli, printed in Hamburg.
GOTS, certified by Control Union, CU 855715
All of the cotton is Fairtrade certified and sourced from Fairtrade producers. www.info.fairtrade.net
Fairtrade license no.: 34261
Our third jersey of the 2024/25 season, produced by Puma, is an eye-catcher for all Kiezkicker fans with its modern black design and striking purple accents.
Made from breathable material, the jersey offers maximum comfort and optimum performance on and off the pitch. The classic cut and high-quality workmanship guarantee a perfect fit and durability.
The FC St. Pauli logo in rainbow colors, the Puma logo and the main sponsor Congstar are prominently displayed on the front of the jersey. These symbols underline the club's support for diversity and tolerance. The back of the jersey shows the lettering "St. Pauli".
Support your favorite team and set an example for diversity and tolerance with our third jersey from Puma.
As the flocking and logos are not applied by machine but by hand, there may be deviations from the image, positioning and font size. Jerseys with pull strings are not grounds for complaint. Player and individual flocking as well as logos can have a delivery time of 10-14 working days.
Solidarity you can wear: With the FC St. Pauli “Molotow – Here to Stay” shirt, you stand up for Hamburg’s underground. The legendary Molotow Club at Reeperbahn 136 is fighting for its future – and every shirt sold supports their relocation.
The bold retro-style front print hits home: loud, proud, and full of attitude. Combined with the FCSP skull logo, this tee blends rebellion with support. Made from 100% organic cotton, fair trade and sustainably produced. For all Kiezkicker who know that subculture must be protected – not pushed out.
Clean and confident – this coral St. Pauli half-zip sweater features the iconic skull & crossbones on the chest and keeps the back plain. No noise, just style. Made from 100% organic cotton with a relaxed fit, it's your go-to for low-key Kiezkicker energy. Zip up, stand out.
Loud, bold, unmistakably St. Pauli – this coral-colored hoodie brings the heat with a small skull & crossbones logo on the chest and a bold full-back print. The relaxed fit and 100% cotton fabric deliver laid-back comfort with serious attitude. Whether you're at the match or on the streets, this piece speaks for itself –front to back.
Show your colors loud and clear – the St. Pauli tee in bold coral pops with a small chest logo and full-back skull & crossbones print. The relaxed fit and 100% organic cotton give you comfort and attitude in equal parts. From the stadium to the streets, this is for fans who wear it with pride.
Stand out and stay warm – this coral St. Pauli beanie brings the skull & crossbones front and center. With a bold fold-over and made from 100% recycled polyester, it's the perfect mix of street style and conscious choice. Whether you're in the stands or on the street – rep the Kiez with pride.
Sun’s out, visor’s on – but you’re not here for small talk. With its bold coral color and iconic skull & crossbones logo, this St. Pauli visor delivers shade, style, and zero tolerance for nonsense. Perfect for match days, beach vibes, and all the debate-loving Karens out there. You bring the attitude – we bring the visor.
This brown FC St. Pauli sweater hits different. With bold 3D embroidery on the chest and a subtle crest on the neck, it’s all about street-ready attitude. Made from 100% organic cotton, it's soft, strong, and full of character – just like St. Pauli. For all the Boys in Brown who wear their heart on their chest.
Bold and simple – this FC St. Pauli tee features a raised 3D embroidery on the chest and a small club crest on the back neck. In solid brown and made from 100% organic cotton, it’s all about street-ready attitude and Kiezkicker pride. Whether you're on the Reeperbahn, at the stadium or just out and about – this shirt hasyour back.
When the weather turns cold, this hoodie keeps your game strong – featuring bold 3D front embroidery and a subtle crest on the back hem. The brown FC St. Pauli hoodie made from 100% organic cotton delivers street-ready comfort with serious Kiezkicker spirit. Front pouch pocket, all-day attitude – for those who live St. Pauli.
