Real performance clothing, real Sankt Pauli, real DIIY. Fair and sustainably produced, the DIIY Kiezperformance collection is being launched: from caps to hoodies, shirts to sweatshirts. The best wearing comfort for all situations: whether for sport, a walk or on the sofa. With the Kiez-Performance collection, you are always perfectly equipped.
Stay stylish and casual with the cream-white knit jersey from FC St. Pauli. Featuring a classic design with a polo collar and brown accents, this jersey offers a timeless look. The bold FCSP logo on the chest proudly showcases your loyalty to the Boys in Brown. Whether at the stadium, out on the streets, or with friends, this high-quality knit jersey made of soft material is a must-have for every true Kiezkicker fan.
The FC St. Pauli T-Shirt "Viertel" pays tribute to the home of the Kiezkicker. The back features a detailed illustration of the Millerntor Stadium, the Reeperbahn, and iconic neighborhood scenes. The skull and slogans like "You'll Never Walk Alone" highlight the fan culture. In loose fit and neutral beige, this shirt combines style and comfort for all fans of Hamburg's district.
The Levi's x FC St. Pauli T-Shirt "Football Has No Gender" delivers a bold statement: Football is for everyone. This black shirt, made of soft cotton, features a minimal front design with "St. Pauli" branding and a bold statement paired with the FCSP logo on the back. Part of the exclusive Levi's collaboration – for fanswho stand for equality.
Finally – we’re teaming up on textiles too, bringing you the freshest FCSP x Chapo102 collab merch! As a special edition to match Chapo’s latest “helldunkel” album and tour, this black loose-fit shirt features a small collab print on the chest and a bold back print, showcasing Chapo and the St. Pauli skull in true “helldunkel” style.
…And the best part? A portion of the proceeds goes to the FC St. Pauli Rabauken, helping socially disadvantaged kids participate in one of the Rabauken holiday camps.
Loose, laid-back, St. Pauli! The FC St. Pauli Ice Cream T-shirt in a relaxed boxy fit brings summer vibes to the street. 100% organic cotton, bold pink, and the legendary skull print big on the back. Subtle in the front, statement in the back – that's how the Boys in Brown roll. Perfect for rocking your style while enjoying an ice cream in the sun!
Black, simple, St. Pauli. The Levi's x FC St. Pauli "District 2025" T-Shirt brings together clean street style and Kiezkicker attitude. Featuring a subtle ST. PAULI print on the chest – no frills, just statement. Made for everyday life in the district or match day at Millerntor. An exclusive collab with Levi's. For those who know where they belong: District 2025 – the heart of St. Pauli.
Two legends, one shirt. The Levi's x FC St. Pauli City Shirt fuses Levi's style with Kiezkicker attitude. Pure white cotton featuring the iconic Levi's print alongside the bold St. Pauli statement. Clean, direct, and 100% you. Perfect for all Boys in Brown repping their team – whether on the streets or in the stands.
A true classic. The brown T-shirt with the iconic skull and crossbones. Made from 100% soft cotton, this shirt offers ultimate comfort—whether you're at the stadium or on the streets. The classic fit and bold print make it a must-have for every FC St. Pauli fan. Sustainable, stylish, and unmistakably FC St. Pauli!
For those who live team spirit and change: The black "Genossenschaft" T-shirt celebrates the first cooperative in professional football – a bold statement for a different kind of football. Featuring the "Genoss*in" print and the club logo, it shows that solidarity and community are at the heart of the Kiez. Made from soft cotton, it ensures maximum comfort and makes you part of a movement pushing for real change.
Support Awareness Work at FC St. Pauli
With your purchase, you support the awareness work at FC St. Pauli. Half of the solidarity contribution goes to the club’s awareness efforts, and the other half supports the fan-led Awareness Working Group (AK Awareness).
On November 25th, the International Day for the Elimination of Violence Against Women, we want to highlight the awareness work at FC St. Pauli. Look out for one another, respect boundaries, and support those affected. On match day, the PAULIN team in purple vests, the security staff, kiosk personnel, the fan shop, and other club areas are here to assist you. The AK Awareness is also available at any time.
Together, we stand for a stadium and a club where discrimination and boundary violations have no place. Awareness is a responsibility we all share.
We are more than just football. We are darts, bowling, triathlon, cycling, and so much more. With 23 sports divisions, countless individuals are active in a variety of sports, all together representing the FC St. Pauli of 1910 e.V.
In collaboration with the Amateur Board, we’re launching the official FC St. Pauli department shirt, made from 100% organic cotton. For every shirt sold, €10 will go directly into the solidarity fund to support the sports divisions.
T-Shirt - "Vintage Wash"
The "Vintage Wash" T-shirt epitomizes laid-back style. Featuring a subtle washed effect and the simple FC St. Pauli logo on the front, this shirt is ideal for fans who want to make a low-key yet fashionable statement. Made from soft cotton, it’s comfortable and perfect for everyday wear.
With the “Anti-Fascist Concept” T-shirt, you are sending out a clear signal for tolerance, diversity and respectful coexistence. This shirt is not just for fans of FC St. Pauli, but for anyone who wants to take a stand.
Made from 100% high-quality organic cotton, the T-shirt not only guarantees maximum comfort, but also stands for sustainability. The straight fit and comfortable round neckline make it a versatile everyday companion.
The simple design in classic black is stylishly complemented by the striking “Anti-Fascist” lettering on the chest and the FC St. Pauli logo on the back. Whether in the stadium, on the street or in your neighborhood - with this shirt you are on the right side in terms of fashion and content.
St. Pauli T-Shirt "Coming as We Are"
This St. Pauli T-shirt combines style with sustainability. Made from 100% organic cotton and GOTS certified fabric, it offers not only maximum comfort but also an eco-conscious choice. The simple black design features a small skull logo on the front and a striking "Coming as We Are" print in pink and beige on the back. Perfect for any occasion!
St. Pauli Fitted T-Shirt "Coming as We Are"
This fitted St. Pauli T-shirt combines stylish design with sustainability. Made from 100% organic cotton and GOTS certified fabric, it offers not only a perfect fit and maximum comfort but also an eco-conscious choice. The elegant black design is accented by a small skull logo on the front and a striking "Coming as We Are" print in pink and beige on the back. Ideal for any occasion and perfect for those who want to blend fashion with responsibility!
The “Pride Shirt 2024” is a special statement piece for everyone who wants to celebrate diversity and equality. The exclusive solidarity shirt is available for purchase during Pride Week 2024 - 5 euros of every purchase will be donated to “Laut Gegen Nazis” and will go towards work for queer sports projects. By purchasing this shirt, you are not only supporting sustainable and fair production, but also important projects and initiatives.
This T-shirt is made from 100% organic cotton and is produced fairly in India.
There is a small, colorful Pride flag with the words “Pride Week 2024” on the front. The back is printed with the repeated slogan “LOVE IS LOVE” in rainbow-colored letters and is complemented by a small St. Pauli skull logo. This design symbolizes support and solidarity with the LGBTQ+ community. The “Pride Shirt 2024” is the perfect choice for anyone who wants to make a fashion statement and at the same time contribute to equal rights and support the LGBTQ+ community.
The “Pride Shirt 2024” is a special statement piece for everyone who wants to celebrate diversity and equality. The exclusive solidarity shirt is available for purchase during Pride Week 2024 - 5 euros of every purchase will be donated to “Laut Gegen Nazis” and will go towards work for queer sports projects. By purchasing this shirt, you are not only supporting sustainable and fair production, but also important projects and initiatives.
This T-shirt is made from 100% organic cotton and is produced fairly in India.
There is a small, colorful Pride flag with the words “Pride Week 2024” on the front. The back is printed with the repeated slogan “LOVE IS LOVE” in rainbow-colored letters and is complemented by a small St. Pauli skull logo. This design symbolizes support and solidarity with the LGBTQ+ community. The “Pride Shirt 2024” is the perfect choice for anyone who wants to make a fashion statement and at the same time contribute to equal rights and support the LGBTQ+ community.
Show your Kiez spirit with the black "20359 State Of Mind" T-shirt. The front features the simple postal code 20359, while the back is dominated by the bold "St. Pauli State Of Mind" lettering and the iconic Skull and Crossbones. Perfect for true fans who want to wear St. Pauli's attitude.
This black fitted T-shirt is more than just clothing – it's a statement. Featuring a subtle "20359" print on the chest and a bold back design with "St. Pauli - State of Mind," it's the ultimate piece for anyone who carries St. Pauli in their heart. The iconic Skull and Crossbones completes the look, showing where you come from and what you stand for. Perfect for everyday wear or a stadium visit – simple yet powerful.
The Puma FC St. Pauli T-Shirt in black combines sporty style with club pride. Featuring the classic FC St. Pauli lettering and the Puma logo on the chest, this shirt is a true standout. Perfect for game days or everyday wear, it showcases your support in style. An ideal basic for anyone who loves to mix fan loyalty with fashion.
The T-Shirt "Basic Plus" – pink adds a pop of color to your wardrobe. Featuring a vibrant hue and a subtle "St. Pauli" lettering on the chest, it makes a bold statement. Crafted from soft cotton, it ensures maximum comfort and versatility – ideal for everyday wear and casual outings.
The Puma Logo Graphic T-Shirt perfectly captures your FC St. Pauli vibe. Featuring a bold back print with the club logo and Puma branding, alongside a small St. Pauli text on the chest, this tee shows your love for the Kiez. Its relaxed fit and premium quality make it ideal for stadium visits, leisure, or everyday wear. Show your passion and grab this stylish statement piece!
The Puma Retro Graphic T-Shirt in white brings classic football vibes back to life! Featuring a large retro design on the back with the FC St. Pauli logo and iconic football graphics, this tee is a true standout. A subtle badge on the chest completes the look with style. This shirt is not just a must-have for fans but also a cool statement piece for everyday wear. Show your love for the club and your unique style with this special T-shirt.
Make a statement in white! The FCSP x Acid FC T-Shirt combines creative vibes with a laid-back style. The iconic "FCSP Acid FC" logo adorns the chest, while the bold "Open Your Mind" print on the back catches the eye. Perfect for those who want to keep it casual and stylish. Show your support in a clean design!
"Open Your Mind" – The black T-shirt from the exclusive FCSP x Acid FC collaboration brings fresh style to the game. With unique prints on the front and back, paired with St. Pauli vibes and a touch of Millentor Sounds, this shirt makes a bold statement. A must-have for fans with an eye for the extraordinary.
That's it - the season is over, the boys on the pitch have given their all for at least 90 minutes 34 times, paving the way to the top flight and, as the cherry on the cake, we're also taking home the second division championship. Reason enough to celebrate our road to the Bundesliga again on a shirt - every game, every result, everyone who has brought us to the top flight of German football on the pitch...and there's no question that Hamburg is brown and white as of today anyway.
FORZA SANKT PAULI, WE HAVE BEEN PROMOTED...AND WE ARE CHAMPIONS!
The same applies here - we regularly replenish or provide replacements and please bear with us that delivery may take a little longer than normal.
That's it - the season is over, the boys on the pitch have given their all for at least 90 minutes 34 times, paving the way to the top flight and, as the cherry on the cake, we're also taking home the second division championship. Reason enough to celebrate our road to the Bundesliga again on a shirt - every game, every result, everyone who has brought us to the top flight of German football on the pitch...and there's no question that Hamburg is brown and white as of today anyway.
FORZA SANKT PAULI, WE HAVE BEEN PROMOTED...AND WE ARE CHAMPIONS!
The same applies here - we regularly replenish or provide replacements and please bear with us that delivery may take a little longer than normal.
Let's fu***ing goooooo!
We've done it!!! The 2nd league is played through and promotion is ours!!! 1 dream comes true and we immortalize this moment on our promotion shirt! We have deliberately not pre-produced huge quantities, the printers are running hot from now on and at the same time we all have to enjoy this moment together. So don't be angry if the shirts arrive a little later than usual. But they will be freshly printed and ready to show off the colors of our city!
If your size is no longer available, please check back in the next few days, we will provide a replacement! Alternatively, you can sign up for our newsletter and you'll receive an email when we launch alternatives!
Forza St. Pauli!
All Colours are beautiful
Discover our “All Colours” collection, inspired by the relaxed vibe and colorful soul of St. Pauli. Fresh colors and casual cuts bring the unique style of the neighborhood directly to you. Perfect for relaxed walks or chilled afternoons in the park or neighborhood. Sustainable, comfortable and unconventional - just likeSt. Pauli is.
All Colours are beautiful
Discover our “All Colours” collection, inspired by the relaxed vibe and colorful soul of St. Pauli. Fresh colors and casual cuts bring the unique style of the neighborhood directly to you. Perfect for relaxed walks or chilled afternoons in the park or neighborhood. Sustainable, comfortable and unconventional - just likeSt. Pauli is.
All Colors” collection
Discover the “All Colours” collection, inspired by the relaxed vibe and colorful soul of St. Pauli. Fresh colors and casual cuts bring the unique style of the neighborhood directly to you. Perfect for relaxed walks or chilled afternoons in the park or neighborhood. Sustainable, comfortable and unconventional - just likeSt. Pauli is.
All Colors” collection
Discover the “All Colours” collection, inspired by the relaxed vibe and colorful soul of St. Pauli. Fresh colors and casual cuts bring the unique style of the neighborhood directly to you. Perfect for relaxed walks or chilled afternoons in the park or neighborhood. Sustainable, comfortable and unconventional - just likeSt. Pauli is.
The T-Shirt "Basic Plus" – creme blends minimalist style with premium comfort. Featuring a subtle "St. Pauli" lettering on the chest, this basic piece adds a touch of uniqueness without being over the top. Made from soft cotton, it offers a comfortable fit and pairs effortlessly with any outfit – casual or chic.
Plus there's nothing more to say, for over 20 years been the flagship of St. Pauli. Yet printed wherever it comes from. Designed in St.Pauli, printed in Hamburg.
GOTS, certified by Control Union, CU 855715
All of the cotton is Fairtrade certified and sourced from Fairtrade producers. www.info.fairtrade.net
Fairtrade license no.: 34261
Plus there's nothing more to say, for over 20 years been the flagship of St.Pauli. Yet printed wherever it comes from. Designed in St.Pauli, printed in Hamburg.
GOTS, certified by Control Union, CU 855715
All of the cotton is Fairtrade certified and sourced from Fairtrade producers. www.info.fairtrade.net
Fairtrade license no.: 34261
FCSP x Puma
The Boys in Brown are kicking off the upcoming 2024/25 first division season in these training and casual collections from PUMA, which will accompany you not only during sports, but also in everyday life or relaxing on the couch.
The collection impresses with sporty-cut products that perfectly combine functionality and style. From comfortable jogging bottoms and trendy hoodies to high-quality training outfits, there is something for everyone. Each item has been carefully designed to reflect the unique identity of FC St. Pauli while offering maximum comfort.
Whether you're on your way to the gym, spending a relaxing day or simply want to show your passion for FC St. Pauli, this collection offers the perfect companion for every occasion.
FCSP x Puma
The Boys in Brown are kicking off the upcoming 2024/25 first division season in these training and casual collections from PUMA, which will accompany you not only during sports, but also in everyday life or relaxing on the couch.
The collection impresses with sporty-cut products that perfectly combine functionality and style. From comfortable jogging bottoms and trendy hoodies to high-quality training outfits, there is something for everyone. Each item has been carefully designed to reflect the unique identity of FC St. Pauli while offering maximum comfort.
Whether you're on your way to the gym, spending a relaxing day or simply want to show your passion for FC St. Pauli, this collection offers the perfect companion for every occasion.
FCSP x Puma
The Boys in Brown are kicking off the upcoming 2024/25 first division season in these training and casual collections from PUMA, which will accompany you not only during sports, but also in everyday life or relaxing on the couch.
The collection impresses with sporty-cut products that perfectly combine functionality and style. From comfortable jogging bottoms and trendy hoodies to high-quality training outfits, there is something for everyone. Each item has been carefully designed to reflect the unique identity of FC St. Pauli while offering maximum comfort.
Whether you're on your way to the gym, spending a relaxing day or simply want to show your passion for FC St. Pauli, this collection offers the perfect companion for every occasion.
The Puma Team T-Shirt 2024-25 in grey is an official product of our professional staff – perfect for FC St. Pauli fans who want to feel like part of the team. With striking red details, the FC St. Pauli logo on the chest, and a bold "ST. PAULI" print on the back, this shirt stands out. The premium fabric ensures maximum comfort, making it ideal for stadium visits, training sessions, or casual wear.
For fans with a sense of style! The fitted Puma "Promotion" T-Shirt showcases the pride of FC St. Pauli. Featuring the iconic "Millerntor Roar" text, historic club details, and uplifting promotion imagery, this shirt blends sporty elegance with a bold statement. Tailored for a feminine silhouette and crafted from high-quality materials, it’s perfect for match days or casual wear.
Celebrate the FC St. Pauli spirit with the Puma "Promotion" T-Shirt. Featuring historical club elements, the iconic "Millerntor Roar" text, and uplifting promotion imagery, this shirt is a blend of pride and style. Made with high-quality material and a sporty fit, it’s perfect for match day or everyday wear.
That's it - the season is over, the boys on the pitch have given their all for at least 90 minutes 34 times, paving the way to the top flight and, as the cherry on the cake, we're also taking home the second division championship. Reason enough to celebrate our road to the Bundesliga again on a shirt - every game, every result, everyone who has brought us to the top flight of German football on the pitch...and there's no question that Hamburg is brown and white as of today anyway.
FORZA SANKT PAULI, WE HAVE BEEN PROMOTED...AND WE ARE CHAMPIONS!
The same applies here - we regularly replenish or provide replacements and please bear with us that delivery may take a little longer than normal.
1DREAM has come true - we are still on top!
Whether white on brown or brown on white - it is and remains simply 1 dream and we can't and don't want to stop enjoying and celebrating.
That's why you can now get the promotion shirt in a straight and fitted cut as well as for kids with a brown print on white fabric in the online store and from next Saturday also in the local stores.
We will continue to regularly restock or provide replacements, so please bear with us if delivery takes a little longer than normal.