Fair Play for the Planet
So that future generations can play football on this planet without a care, we rely on more sustainable materials, resource-efficient production and fairer supply chains.
Our goal: the smallest possible ecological footprint – from raw material to fan shop.
Materials with Responsibility
We rely on raw materials with purpose: organic cotton, recycled polyester and alternatives like wood or metal instead of additional plastic. For paper products we also prioritise sustainable solutions from responsibly managed forests.
Less Waste, More Circularity
We avoid packaging wherever possible. When it is necessary, we prefer recycled or reusable materials. At the same time we are developing solutions for returns, reuse and repair – so that less ends up as waste and more stays in circulation.
RE:FIBRE with PUMA
Since September 2024 we have been collecting old clothing together with PUMA via Take Back Bins in our shops. Some of the collected materials feed back into new fabrics – even into our kits. Step by step, this creates a more closed material cycle.
Verified Responsibility Along the Supply Chain
Our products carry certifications such as GOTS, FSC, PEFC and BIO. We also apply standards like the Global Recycled Standard and the Organic Content Standard.
These labels help ensure transparency and independent oversight along the entire supply chain – from the field to the fan shop.
More Sustainable Products – Step by Step
The majority of our range is already sustainably produced – and the share keeps growing.
Not perfect, but better.
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