Show your roots! The FC St. Pauli hoodie "Viertel" brings the spirit of the neighborhood to your back. The large back print captures everything that makes St. Pauli unique: the Millerntor stadium, the Reeperbahn, the harbor vibe, and of course, the skull-and-crossbones flag. With details like "You'll never walk alone" and "Hamburg ist braun-weiß," this hoodie is a tribute to the Kiez culture. A small skull logo on the front keeps it subtle, while the loosefit ensures maximum comfort.
The FC St. Pauli T-Shirt "Viertel" pays tribute to the home of the Kiezkicker. The back features a detailed illustration of the Millerntor Stadium, the Reeperbahn, and iconic neighborhood scenes. The skull and slogans like "You'll Never Walk Alone" highlight the fan culture. In loose fit and neutral beige, this shirt combines style and comfort for all fans of Hamburg's district.
Black with purpose: The FC St. Pauli Slash shirt channels the raw energy of the punk zine “Slash” (1977–1980) – no compromise, all attitude. Blood-red “St. Pauli” type across the chest, while the back shouts resistance in fanzine-style collage – masks, fists, defiance. This tee’s a manifesto. For Kiezkicker who wear protest on their sleeves.
HEALING Outwardly different, yet the same at their core. Colm Dillane, the creative mind behind the New York-based fashion brand KidSuper, merges the two worlds of FC St. Pauli in his artwork “Healing.” Although both stand for exactly the same values at their core, the club’s traditional logo primarily represents classic football and the fight to keep it free of investors and run purely by its members, even today. The skull, on the other hand, captures the club’s subcultural side beyond the football pitch – in art, music, the St. Pauli neighborhood, and a clear stance. Executed with a small print on the front, a large print on the back, and in an oversized fit.
Peace and Relaxation in Nature: The New Outdoor Collection by FC St. Pauli Noisy engine sounds, sirens from emergency vehicles, speeding bicycles, and the constant hustle and bustle of urban life – the city has many advantages and amenities, but this lively city life can also be challenging for both body and mind. It is all the more important to take breaks. Times of peace and quiet as a balance to the hectic everyday life. Many people long for a vacation to finally relax and escape the hustle and bustle. But even urban recreational areas like parks are often overcrowded. Fortunately, the immediate surroundings of Hamburg offer numerous opportunities to get out, unwind, and switch off. Within just half an hour by train, car, or bicycle, there are opportunities in all directions to take a break in nature. Whether in the forest, by the water, or in the extensive heathlands with their diverse vegetation – the Hamburg countryside invites you to relax and unwind. To raise awareness and consciousness for these valuable breaks and to explore the diverse recreational opportunities in the immediate surroundings, FC St. Pauli has developed its own outdoor collection. This collection combines urban life with nature breaks in textile form and aims to encourage enjoying nature to the fullest. The collection offers not only stylish and functional clothing for everyday life in the city but also for adventures and relaxation in nature. With high-quality materials and thoughtful design, it is perfectly suited to meet the demands of both worlds. This way, you can move comfortably and fashionably through the city while being well-equipped for spontaneous trips into nature. A special highlight: With each piece sold from the collection, we support the reforestation project "Urwaldriesen" in the Peruvian rainforest. This sustainable project aims to reforest cleared areas and thus protect the climate and biodiversity in the long term.
Stand your ground in style: This black hoodie features the bold “Antifascist – Football Club” stitch front and center. Made from 100% organic cotton and Fairtrade certified, it's as strong on ethics as it is on street appeal. Ribbed cuffs and hem with striped accents complete the unmistakable St. Pauli vibe – straight from the streets of Hamburg.
